Our Story

We're the Moore family - Ben (Dad), Jackie (Mom), Jordyn (Big Sister), and Hudson (Little Brother). Jordyn has autism.

Like many parents of children with disabilities, we (her parents - Ben and Jackie) worried about what would happen when she aged out of school because the opportunities for adults with disabilities are limited.

Jordyn's Summer Shirt Project

In 2018 we shifted our focus from what was not available to creating something for her. In June 2018, Jordyn's Summer Shirt Project was created in our basement. We designed a shirt with the simple but powerful words: Be Kind to Everyone. Our goal was to sell 40 shirts to family and friends that summer with the purpose of teaching Jordyn job skills.

Today, Jordyn is Thriving

Fast forward to today and Jordyn now independently rolls shirts, adds wristbands, and signs/stamps thank you cards. Be Kind to Everyone tees have been sold in all 50 states, and Jordyn has been featured on CBS News, 11 Alive, Fox 5 Atlanta, Newsbreak, 94.9 The Bull, Forsyth County News, VoyageATL, Love What Matters, and The Atlanta Journal-Constitution.

What started as a summer project has now turned into a family business that Jordyn is thriving in. In January 2022, we moved our shirt shop into a 5500 square feet warehouse in Cumming, Georgia.

Thank You

Thank you for following our story, buying our shirts, and helping make Jordyn's dreams come true.

Love - Jackie, Ben, Jordyn Hudson, and Max (our dog)

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Press & Media

Newsbreak – February 2023

Forsyth County Family's Kindness-Inspired T-Shirt Business Thrives, City Declares "Be Kind to Everyone" Week

Doesn't it feel like we could all use a little more kindness these days? At the February 7 work session, the city of Cumming declared this week β€œBe Kind to Everyone Week.” The resolution was inspired by the Moore family...

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CBS News – January 2023

21-year-old with autism helps run family T-shirt business

Jordyn Moore, a 21-year-old who was born with autism and verbal apraxia, works full time at her family business β€” a T-shirt company her mom created for her...

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The Uplift – January 2023

She didn't speak until she was 6. Now, this 21-year-old with autism helps run her family business.

Every morning, 21-year-old Jordyn Moore wakes up and goes to work at her t-shirt company – something her mom says is nothing short of a miracle...

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The Atlanta Journal-Constitution – October 2022

Summer project to teach kid job skills becomes thriving family business

Jordyn Moore's parents were discouraged by the limited options their daughter, who has special needs, would have after high school graduation. So, they created a new option...

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11 Alive – September 2022

'Be Kind to Everyone' campaign, shop continues to thrive years later

To fully appreciate potential, you must look beyond what most people see. That is true for a warehouse in Forsyth and all that is happening inside...

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Voyage ATL – May 2020

Meet Jackie Moore of Jordyn’s Summer Shirt Project

Our daughter Jordyn has autism. My husband and I feared for the future… what happens when she ages out of school. There are very few opportunities for adults with autism, so we set out to create an opportunity for her...

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11 Alive - April 2020

Brave Conquers Fear

It's much more about a feeling and the deeper reason that brings Jordyn Moore and her family to The Shirt Shop every day...

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11 Alive – November 2019

Student with autism starts 'Be Kind to Everyone' campaign with a new twist

A high school student in Forsyth County is a big part of World Kindness Week activities in schools all over the country...

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11 Alive – April 2019

Teen's shirt project inspires thousands with deeply personal message

What happens when a teenager ages out of the only system in place to support them? For Ben and Jackie Moore, a conversation about their daughter's future turned into a movement -- and one that's making a difference across Georgia and beyond...

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Forsyth County News – February 2019

Lambert student with autism reaches thousands through shirt project

Jackie Moore said she was worried at the beginning of the project that they wouldn't be able to sell even one shirt. Those fears were quickly assuaged by the response...

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Fox 5 Atlanta – November 2018

Teen with autism creates T-shirts to spread kindness

A teen with autism from Cumming has her own business to spread kindness across the country. Jordyn Moore's parents wanted to help her learn job skills before she graduated high school...

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94.9 The Bull – September 2018

Summer T-Shirt Program Turns Into Kindness Project

When the Moore's came up with the idea of this t-shirt project, the goal was to sell about 40 shirts. Just a little something to occupy time and teach job skills over the summer. What started out as a small project has turned into a kindness project spreading across the country...

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